Writing an Masterful Marketing Call to Action

Writing a masterful marketing call to action makes sense. After all, how else do you expect to get your readers to do what you want? You need to master the art of writing a persuasive call to action that will hypnotize your readers, and leave them dying with curiosity about what you have to offer.

What is a marketing call to action?

A call to action is a compelling statement that persuades your reader to buy or visit your offer. Now a very plain and simple call to action would be “buy my dating book today”. Although it tells the reader what to do, look at it from their point of view. There is nothing there to tell them why they should. What is in it for them?

Don’t make it about You

“Buy from me now”, tells your reader that you do not care about them. It clearly shows that all you care about is making money. This will turn people away, and they will not come back to see you again.
Instead, you need to write it from the visitor’s perspective. Write something that tells them to help themselves, rather than saying to buy from me. It is all about focusing on helping people rather than the focus on making money.

How does it help them?

Make sure that your call to action is relevant to the topic of the article. A good way to do this is to use the keywords in your call to action. Think about it for as second. If someone found your page by a certain keyword, and you offer a product using those keywords, they will see that it is relevant to solving their problem.

For example, if you were promoting a book to heal a relationship, you would want the call to action to target the specific problem that you are talking about within the article.

Let us say that your article is about jealousy. Your call to action could say, “Stop jealousy from destroying your marriage with this great guide to healing your marriage.” This will show that the book you want them to see is relevant to the topic.

The keywords “stop jealousy” connects the product to the topic, and you compel them that they can stop destroying their marriage if they get this book. It puts thing into perspective of how the product will help them.
Now, my problem with this call to action is that it is still too long. You want to draw the reader in, but you want to keep it as short as possible.

You could simply use:

“Discover How to Stop Jealousy from DESTROYING your marriage Today!”

This is a little better. It is short and to the point. It uses compelling language, and emphasizes the problem that they need to solve. Whenever you use a call to action within your articles, make sure that it focuses on solving the problem.
Let me know how you write your marketing call to action. What other criteria do you use to persuade people to buy your products?

I am the owner of IMRelations, freelance writer, niche blogger, and usually a decent guy. I like to help people whether through my blogs, forums, or anywhere else I can meet people online.

James Pruitt

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