One of the many huge mistakes I see many marketers making is giving up too early. I see people start to watch their business grow, and then they give up in failure because they don’t get the overnight success that they are looking for. Part of this is because they never learn how to measure success in their business.
Making sales is important to your business. However, there are many other ways to measure your success, especially when starting out. Learn to take pride in your small victories, and you will be motivated rather than demotivated by your success.
When I first started, I took a lot of pride in all that I had accomplished. I built my first pages, started getting my first rankings, and saw traffic. As my business started growing, I looked for higher benchmarks to measure my success. Increased traffic and rankings, Sign ups to my email list, etc.
It takes time to build your business. Some sites will see sales quickly ( my fastest was 2 days from going live online) and some will take months to get a sale. Taking pride in the small things will help you learn how to measure success for yourself.
Of course you get to a point where making sales should be a concern. If you have a site for months not making sales this can be discouraging. However, look at your traffic, rankings, and competition to determine why you are not making sales. I see a lot of people complaining about not making sales, when they are getting 20-30 visitors a day. You should be focused on getting more traffic instead of sales. If you provide good content, and build the traffic, sales will follow soon enough.
Make sure you are looking at how you measure success in your business. Are you helping people? Do people stay on your site and read your articles? Do people click through to the merchant pages? These are all things you should be looking at, not just the number of sales you make.
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This post was written by...
James Pruitt – who has written 234 posts on IMRelations Media.
I Started my internet marketing journey in 2008, as I began building simple affiliate sites. Through the years I have worked as a freelance writer, publishing my own blogs and websites, written several ebooks, and now work mainly to help others build their online business through my marketing consultations, personal coaching, and relationship building.
